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Terrapin Beer Co. Pineapple Express Lets Everyone Get on Board
Posted Saturday, December 21st, 2013 by Tip Top

Terrapin Pineapple ExpressWinning beer from company's first Employee Homebrew Challenge becomes Side Project 21 

ATHENS, Ga., Dec. 17, 2013-All Aboard!! Arriving soon is Pineapple Express, the winner of Terrapin's first annual Employee Homebrew Challenge. 

The Employee Homebrew Challenge is the brainchild of Terrapin VP Sales/Marketing Dustin Watts. The Challenge splits all Terrapin employees into assigned teams containing members from each department. The mission is straightforward: formulate a beer recipe and brew a 5-gallon batch, choose a name, design a label concept, develop a marketing strategy, and present the brew as creatively as possible in a skit to all coworkers and a panel of judges at the company holiday party. There are no style guidelines or rules, though the project must fit the "Side Project" line of inventive, unique beers, must be feasibly brewed on a commercial level, and all aspects of the project (brew ingredients, marketing materials, etc.) must stay within the provided $75 budget. 

"I saw the Employee Homebrew Challenge as a great way to get our employees working together across departments on a fun project that has a real reward," said Watts. "Employees get to see how other departments in the brewery contribute to each step required to get a beer on shelves from start to finish, so it's also educational. Besides that, all these skits make our holiday party a ton of fun!"

The 2012 winning team was comprised of: Andy Dupras (packaging), John Lane (brewer), Rainey Lynch (tour), Lily Swindle (tour), Mike Wallace (sales), Julia Weckback (marketing), Chris Wright (packaging).    

Pineapple Express was inspired by a late night grilling session with friends. A couple chunks of pineapple got thrown into the mix, and an idea for a new beer style was born. The team brewed up a Helles lager for the base brew and used real pineapple and smoked malt to concoct the winning recipe. 

ABV: 5.4%

IBU: 38 

OG: 12.6

Malts: 2-Row Pale, Wheat, Caramalt Pilsner, Smoked Malt, Acidulated

Hops: Perle, Hallertau Hersbrucker

Other: Pineapple Puree, Natural Flavor

The second annual Employee Homebrew Challenge is currently underway; beers will be judged in January and the winning brew will be released as Side Project 24 in late 2014. 

Pineapple Express will be available in 22 oz. bottles and 1/6 BBL kegs throughout Terrapin's distribution territory. 

About Terrapin:
 

Terrapin Beer Co. has a portfolio of five year-round beers, four Seasonal Sessions beers, the Monster Beer Tour collection of four high-gravity selections, and the Side Project series of one-time releases. Terrapin co-owners John Cochran, President, and Brian "Spike" Buckowski, Brewmaster, have developed a reputation for high-quality beers that push the boundaries of creative brewing. 

 

Terrapin Beer Co. is open to the public for tours every Wednesday, Thursday, Friday and Saturday night from 5:30 p.m. - 7:30 p.m. with live music and tastings. The brewery is located at 265 Newton Bridge Road in Athens, GA. The tours are an excellent opportunity to taste Terrapin's full line of award winning beers at their freshest and to see the brewing process first hand. For more information visit the website or Facebook page
Tagged: Terrapin Beer Company