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New Holland Brewing Co. launches whiskey barrel furniture and décor product line
Posted Friday, December 13th, 2013 by Tip Top

Barrel Works ProjectHolland, MI - New Holland Brewing Co. has launched a product line of furniture and décor that utilizes their used or “spent” oak barrels. BarrelWorks Project takes barrels that once housed New Holland’s artisan spirits and many of their aged beers, and given the oak new life as beautifully-handcrafted functional items for the home and office. 

Since its humble beginnings, New Holland Brewing has taken pride in the foundational belief that art and craft are an essential partnership. The marriage of these two elements have exploded into a brewery, distillery and lively Downtown Holland pub. Now, New Holland Brewing has expanded this metaphor further, into a union of age and beauty by creating one-of-a-kind furniture and décor. 

By turning old, seemingly useless products, into new, handcrafted pieces, New Holland has successfully limited wastefulness by enhancing natural beauty.  

“BarrelWorks Project was not a top down mandate. It came from New Holland employees, staying true to the artistic values that the company strives to cultivate in the team,” said co-owner and Vice President of Retail Operation, Dave White.  

Two team members, affectionately known as Coop & Padre, looked at the growing inventory of used whiskey barrels and saw an opportunity to do something beyond discarding them. They began with the creation of a collapsible, portable beach chair, which has since been patented. From there, the two guys, along with the owners of New Holland, began brainstorming other products that include; tables, clocks, bottle openers, coat racks, guitar stands and even a skateboard.  

All BarrelWorks Project products are available through their website (www.barrelworksproject.com) or at the Downtown Holland pub (66 E. 8th Street, Holland, MI)  

About BarrelWorks Project 

Established in November 2013, New Holland Brewing Co. launched BarrelWorks Project, a line of furniture and decor handcrafted from oak barrels previously used for creating whiskey and New Holland’s most popular beer, Dragon’s Milk. 

Our oak barrel furniture and decor takes its cues from the same artisan approach that New Holland uses in its craft beer and spirits. Built on the same handcrafted premise our resident artists set themselves apart with creativity, imagination and good old-fashioned hard work. 

These guys have come up with everything from bottle openers to wall covering to our signature beach chairs and tables. 

About New Holland Brewing Co. 

New Holland Brewing Company’s deep roots in the craft industry go back to 1997. Our role as an integral member of the artisan approach is something we take seriously, yet engage lightheartedly. We believe the art of craft lives in fostering rich experiences for our customers, through creating authentic beer, spirits and food while providing great service. Recognized for our creativity and artistry, our mission to improve the lives of craft consumers everywhere is seen in our diverse, balanced collection of beer and spirits. 

New Holland brews and distills at two locations in Holland, Michigan: our production facility on the north side and our Pub & Restaurant in downtown Holland. The restaurant welcomes guests seven days a week and production tours are on Saturday afternoons. We welcome visitors and locals alike, and appreciate the opportunity to share our artisan approach through warm hospitality and enriching education. 

With just under 150 employees, New Holland Brewing Co. sells its beer and spirits across a growing regional landscape, while anchored in the upper Midwest. In 2012, our production facility underwent substantial development including the tripling of our brewing capacity through outdoor fermentation, the addition of a centrifuge and the expansion of our Dragon’s Milk cellar. In 2013, the company is expanding its distilling capabilities, renovating the downtown Holland Pub & Restaurant and focusing on the integration of Michigan agriculture; hops, wheat and barley, into several new and existing brands.

Tagged: New Holland Brewing Company