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Press Release: Oskar Blues Brewery Launches Revolutionary First Single-Serve Can in North America
Posted Monday, October 15th, 2012 by Tip Top

 

Oskar Blues Dales 19.2Oskar Blues Brewery Goes Big with 19.2oz (Royal Pint) Single Serve Cans of Dale’s Pale Ale in Celebration of the Flagship’s Tenth CANiversary. 

Longmont, CO.  Dale is overCANpensating for something, maybe everything.  Ten years ago Oskar Blues Brewery kick-started the craft-beer-in-a-can craze with the voluminously hopped Dale’s Pale Ale.  That same, hair-brained, boundary bustin’ brewery is now unleashing America’s first 19.2 ounce (Royal Pint / 568-mL), single-serve can of the iconic Dale’s Pale Ale.  You’re gonna need a bigger koozie.  The new package is immediately available in Colorado and will be part of Oskar Blues Brewery’s Ohio and Kentucky launch October 22nd before going into their entire distribution network in January of 2013.

“Continuing to push the boundaries is what gets us up in the morning, it’s what drives us.  This package is a product of that drive and passion.  We continue to do what we love, toss a can in your backpack for the backcountry or a grab a stovepipe (19.2oz.) at music and sport venues.  19.2 ounces of Dale’s Pale Ale to go with your favorite band, hell yes.” says Oskar Blues Soul-Founder Dale Katechis.

The Dale’s Pale Ale Royal Pint will initially feature special 10th Anniversary graphics and will celebrate the brewery’s recent announcement of the additional location in Brevard, NC.  The partnership with “Mountain Song at Sea”, the first ever floating bluegrass festival, is the latest addition to the Mountain Song Music Festival that was born in the same small town of Brevard, NC that they will share with the brewery.  You can register to win a suite on the cruise from www.mountainsongatsea.com/dales .  “Brevard rings true with the same eclectic mountain charm that inspired Oskar Blues to put Dale’s Pale Ale in a can ten years ago in Lyons, CO,” says Dale.  “Brevard and Lyons share a small town, main street tone mingled with live music and an energy emerging from the surrounding hills.”

Ball Corporation is the only can manufacturer in North America to make the Royal Pint, which is approximately the height of a 24-oz. can and the diameter of a 16-oz. can. Oskar Blues is the first brewer in North America – craft or otherwise – to package beer in the unique, sleek-looking can. 

Stay tuned to Oskar Blues Facebook page for images from last night’s GABF launch party:  http://www.facebook.com/OskarBluesCANS

Dale’s Pale Ale has been called “One of the quintessential American hoppy pale ales of our time”, was named the “Top US Pale Ale” by the New York Times, is the #1 selling Pale Ale in coloRADo and is the #1 selling canned 6-pack in America.  Click HERE for details on the brewery’s Tenth CANiversary celebration in Lyons, CO on November 17th.

Oskar Blues has launched a fistful of new projects in the past 12 months including the addition of the Brevard, NC brewery slated to produce 40,000 BBLS in 2013, and added four new states in the second half of 2012.  The developments join two beer-blessed Colorado restaurant locations, the opening of their sustainable Hops & Heifers Farm, production of their own line of mountain bikes with REEB Cycles (www.REEBcycles.com) and rolling out the Bonewagon Food Truck all while posting a 50% increase in nationwide revenue.  The brewery grew from 42,000 barrels in 2010 to 59,000 barrels in 2011 without opening any new markets while they are scheduled to hit 90,000 barrels this year. 

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ABOUT OSKAR BLUES

Dale Katechis founded the quirky brewpub turned regional craft brewery inside his original restaurant and music venue in 1999.  Three-dimensional brewing since 1999, Oskar Blues began the “Canned Beer Apocalypse” in 2002 when Dale’s Pale Ale became America’s 1st Hand CANNED craft beer.   For additional info, interviews, images or samples please contact Chad Melis at chad@oskarblues.com, # 720.273.8888 or visitwww.oskarblues.com

 

Tagged: Oskar Blues Grill & Brewery, Dale's Pale Ale