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Press Release: Kelowna’s Tree Brewing Packs Three Hops into One Craft Pack
Posted Wednesday, October 17th, 2012 by Tip Top


Tree Hop PackOctober 22, 2012 (Kelowna, BC) – What do you get when you combine three of Tree Brewing’s most popular and, “hoppiest” brews into one case? The answer is the latest offering from Kelowna’s award-winning brewery - The Hop Pack. Sure to have “Hop Heads” clamouring to their local store to pick up this limited release, Tree is now offering up a 12-pack including the original HopHead IPA, HopHead Double IPA and the newest member of the family, HopHead Black IPA.
“HopHead has become our signature beer with our consumers,” says Tree Brewing President, Tod Melnyk. “With the introduction of HopHead Double IPA and more recently HopHead Black IPA, the response has been incredible, so we decided to bring the family together for HopHead lovers to enjoy this fall.”
Brewed year round since 1999, HopHead India Pale Ale is Tree’s Signature beer and was the first ‘serious’ IPA to be crafted for wide consumption by a Canadian brewery. Considered risky business for a small Canadian craft brewer at the time, it is now considered to have been ahead of its time by leading the charge into brewing full flavoured IPA’s.
While HopHead has garnered numerous awards and accolades since its release, over the last few years, Brewmaster Stefan Buhl and his team got a little bit crazy, and in 2008 HopHead Double India Pale Ale was introduced. Packing in the hops and IBU’s like no other, it instantly appealed to IPA fans and critics everywhere earning a gold medal at The Canadian Brewing Awards upon release. This award-winning brew is now one of Tree’s most eagerly anticipated releases of the year.
And the brewer’s latest inspiration? HopHead Black India Pale Ale. This truly unique brew has all the trademarks of HopHead, while offering a distinct colour and taste profile that stands out from the crowd of IPA’s.
The three members of the HopHead family have all been released in 650ml bottles and have continuously sold out quickly. The Hop Pack will be available at private retailers in BC and Alberta in limited quantities, so IPA lovers are encouraged to get theirs before they’re gone for the season.
The HopHead Family
HopHead IPA 5.6% ABV Full bodied and loaded with hops, Hop Head is considered one of the most innovative beers in the craft brewing industry. Displays an intense hop aroma with a complex malt/hop profile, snappy bitterness and dry finish.
HopHead Double IPA 8.2% ABV Loaded with five different hop varieties, this bold well hopped IPA is not for the faint of heart. Displays an intense hop aroma with sweet malt notes balanced with complex flavors of citrus and dried fruit.
HopHead Black IPA 8.0% ABV Dark brown /black in colour, delivering an aroma of roasted malt tones. With five different varieties of superior hops and six malts, HopHead Black IPA brings out a malt forward taste with a lingering hop bitterness.
About Tree Brewing Company
A company focused on quality, excellence and creating great tasting beer, Tree Brewing Company has been taking craft brewing seriously for more than 15 years. Located in beautiful Kelowna, British Columbia, Tree brews in small batches using only water, malt, hops and yeast to produce the highest quality, all natural, unpasteurized beer. The Tree family of Craft beers includes HopHead India Pale Ale, Thirsty Beaver Amber Ale, Cutthroat West Coast Pale Ale, Kelowna Pilsner, Beach Blonde Lager and Vertical Winter Ale. Special releases also make brief appearances depending on the inspirations of Brewmaster Stefan Buhl. In 2011, Tree Brewing also introduced its first cider to the lineup; Dukes Dry Apple Cider is the only 100% BC-produced Dry Apple Cider available on the market. For more information on Tree Brewing and its award-winning lineup, please visit


Tagged: Tree Brewing, Tree Hophead India Pale Ale