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BrewDog's 2011 Prototype Challenge
Posted Wednesday, November 30th, 2011 by Nucular George

(Scotland, UK) - BrewDog has a blogpost about their 2011 Prototype Challenge. This is basically an online vote where you can pick which beer they should brew in 2012. The choices are near the top of the blogpost, which is posted below. The winner would apparently be a new addition to their "core" beers. More details below...

From the BrewDog blog:

The 2011 Prototype Challenge

30.11.2011

The 2011 Prototype Challenge

Poll: Which Beer should we brew in 2012?

A key cornerstone of the BrewDog philosophy is trying to shorten the distance as much as possible between ourselves and you – the people who drink our beers. We love you guys (individually and collectively) and we want to involve you as much as we can in all aspects of our business. Hell if it was not for you guys, we would not even have a brewery at all.

So, we felt it was only right to get your feedback as we put together our plans for what we are going to brew next year. Since you are going to help us drink it, it is only fair that you help us decide what we brew.

Help decide BrewDog's Beer Range PART II

Following on from our 2 recent blogs on our core range beers http://www.brewdog.com/blog-article/shape-brewdogs-future-beer-range and http://www.brewdog.com/blog-article/shape-brewdogs-future-beer-range-part-ii We are going to be slightly tweaking our core range of our 5 year round beers in 2012.

We are also intending adding a new beer to our core range in 2012 and we want you to help us decide what this new beer is going to be. We have brewed 4 prototypes and we want you to either buy them online or try them on draft in our bars and vote (above) for which one you would want to see in 2012 on a permanent basis

The 4 prototypes are:

Blitz! - A 2.8% caramalt only west coast hop bomb.

Scotch Ale - a 7.5% indulgant malty treat combining heather honey and 8 different malts.

Prototype 17 - a 4.1% pale ale with american hops, belgian yeast strain aged with fresh Scottish raspberries.

Hops Kill Nazis - a 7.6% red ale loaded with chinook hops.

You can buy the prototypes here: http://www.brewdog.com/product/prototype-set

proto_blog_540_01

Oh and we still have the awesome 77 lager offer in stock, http://www.brewdog.com/77_lager

And the beautiful old world imperial Russian stout here http://www.brewdog.com/product/old-world-russian-imperial-stout

And still a little bit of There is no Santa, our Christmas beer http://www.brewdog.com/product/there-is-no-santa

Link to BrewDog blogpost

Tagged: BrewDog Ltd,