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Press Release: Icelanders Buy
Posted Wednesday, September 22nd, 2010 by Tip Top

Viking BrewingDallas, WI:  After sixteen years, the Viking Brewing Company of Dallas, Wisconsin need’s to find a new name.  Recently, the brewery sold its U.S. Trademarked name “Viking” to the Viking Brewery - Vifilfell Ltd. of Akureyri, Iceland who wanted to import its Viking beer into this the U.S.  Randy Lee, owner of Viking Brewing Co. USA had this to say, “We’ve been in negotiations with Viking, Iceland for some time now, and we finally reached terms that we can both live with.  It’s going to be difficult to come up with a new name because we’ve been Vikings for so long that we just don’t know how else to behave, but I guess, now we will have to become civilized.”

 Well, apparently Viking, USA is not in any real hurry to become “civilized”.  They plan to mark the occasion by having the World’s Longest Brat and an actual Viking funeral at this year’s Dallas Oktoberfest on Saturday, October 2.  The Dallas Oktoberfest holds the record for the longest brat set in 2009 at 101 feet long.  This year’s brat, also made by Louie’s Finer Meats of Cumberland, will be even longer.  To cook the brat, Ryan Lentz, the owner of Clicker’s Restaurant and Bar, had to build a special grill.  “Oh, we’re not going to just beat our last record by a little bit.  We’re going to shatter it to pieces!  We’re going to have a brat that’s 125 feet long,” said Ryan.  “It’s going to take a lot of charcoal, Hanson and Young Auctioneers are donating that, and it is going to take a lot of hands to turn the brat, but we’re going to have a lot of volunteers that day.  This is history in the making so get there early if you want to see the long brat being cooked at 10am.”

The charcoal in the grill isn’t the only thing that will be blazing at the Oktoberfest.  The brewery is going to have a Viking funeral.  “That’s right; we are going to Torch a Viking ship. Many of us have gotten pretty attached to the name ‘Viking’ through the years.  A Viking funeral will be a good way for everyone to have closure so we will be able to start anew,” said Ann Lee, owner of Viking, USA.  “We haven’t chosen a new name for the brewery yet, we are still searching for that right one.  If fact, I am going to set suggestion boxes out at the Oktoberfest to Name that Brewery.”

The day begins with the Dallas-Sioux Creek Joint Fire Department’s Annual All-You-Can-Eat Pancake Breakfast from 7- 9:30am at the Fire Hall.  Prices are $6 for adults, $3 ages 6-11 old and children ages 5 and under eat for free.  Proceeds will be used to upgrade the Fire Department’s equipment.

From 9am-5pm, there will be an Arts and Crafts Fair.  Many local crafters and artisans will have booths set up in the park to sell their products. Vendors are still welcome to sign-up.  No vendor’s fee; just donate an item worth $15 or more to the silent auction.  Call Nicole at 715-837-1412.

The Mark Rausch Memorial Car Show will take place on a side street near the fire hall from 10am-5pm.  There is no entry fee and each entry will receive 1 Free Drink & Sandwich Ticket.  A Best of Show Trophy and a People's Choice Trophy will be presented during the raffle drawing at 3:00.  Call Ryan at 715-837-1416.

An Antique Tractor Show will take place on a side street near the fire hall from 10am-5pm.  There is also no fee to enter and each entry will receive 1 Free Drink & Sandwich Ticket. Best of Show Trophy sponsored by Balts Scrap and Demolition will be presented during the raffle drawing. Call Doug Balts at 715-837-1667.

At 11:00 at the Park, a Kubb Tournament for the Viking Cup begins.  Kubb was a yard game played by the Vikings. Tournaments are held in Europe and now in the U.S.A.  Kubb teams will play to win the "Viking Cup" made by Losse Clay.  For more information, contact Eric Anderson: or 715-830-0122

Also at 11:00, Clicker’s will serve the World’s Longest Brat made with Viking’s beer along and other great German foods. Viking Brewing Company will have 4 of their beers on tap and root beer floats made with their own JD’s Old Fashioned Root Beer. Live music will begin at 1pm with polka music and dancing featuring Lenore Berg and Her All German Band.

At Noon, the Dallas Fire Department is having a Fireman’s Water Ball contest in Clicker’s parking lot trophies sponsored by Allied Waste.  And to make things even more interesting, the Fire Dept is having its Fall Gun Raffle drawing at 3pm in the fire hall. Prizes include 1st: Henry Golden Boy .22 Rifle, 2nd: .17 Cal HMR Stainless Barrel Thumb Hole Stock , 3rd: Rem 870 12 Ga 3" Mag Camo Stock Turkey Gun, 4th: Bear Carving by "The Bear Guys", 5th. Turtle Carving by "The Bear Guys", 6th & 7th: $25 Clicker's Gift Certificate.

Other happenings in town include brewery tours of Viking Brewing Co. from Noon – 2 PM.  Come and see how Viking brews its beers; A Silent Auction from 10:00- 3:30 on main street; the Viking funeral will be at 5 o’clock at the park and Morris Dancers performances around to throughout the day.  After glow by the Royal Clark Band from Beaver Dam, WI at Clickers.

What could possibly make this event even better?  You can buy a Dallas Oktoberfest mug for $6 (while supplies last) and have the first mug of Viking beer or root beer FREE (refills only $1).  Remember to come to Dallas on October 2nd for a really great time! Oh yeah, watch for the occasional cannon blast at the park.  The Dallas Oktoberfest will be held rain or shine.  To see photos from past Dallas Oktoberfest, go to: Dallas is located between Ridgeland and Chetek on Barron County A.  From Chetek, take county I west, continuing on A into town. From Menomonie, take 25 north 2 miles past Ridgeland turning east on county A into town.