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Beer News at TheBeerSpot - August 2013 Archives

Short's Brewing Company Offsets Electricity Consumption with Renewable Energy
Posted Friday, August 30th, 2013 by Tip Top

ShortsBellaire, Mich. – Short’s Brewing Company, Northern Michigan’s largest craft brewery, today announced it has purchased 538,552 kilowatt hours (kWh) of renewable energy credits (RECs) generated by wind farms across America. Short’s Brewing Company’s REC purchase from Boulder, Colo.-based Renewable Choice Energy will offset 100 percent of the company’s electricity use at its brewpub in Bellaire (MI), production brewery in Elk Rapids (MI), and administrative offices in Wixom (MI).

This commitment by Short’s Brewing Co. to support renewable energy development and reduce carbon emissions has an impact similar to removing 57 cars from the road for a year or planting 7008 plant seedlings and growing them for 10 years.

In addition to its renewable energy commitment, Short’s Brewing Co. sustainability efforts include:
- Extensive solid waste reduction and recycling programs
- Process water recapture and reuse
- Reuse of spent grain for feeding local livestock

“We’re thrilled to be able to take another significant step towards improving the way we consume electricity,” says Matt Gacioch, Sustainability Specialist at Short’s Brewing Co. “Combined with recent energy-saving upgrades to our facilities and practices, we see RECs as a contributing factor in leaving a more positive impact on the natural world that Short’s calls home.”

How Renewable Energy Credits (RECs) Work

Renewable energy facilities generate renewable energy credits (RECs) when they produce electricity. Purchasing these credits is a widely accepted way to address the environmental footprint of your electricity consumption. Purchasing RECs at the same quantity as your electricity consumption guarantees that the energy you use is added to the power grid from a renewable energy facility and supports the further development of these projects. Renewable Choice RECs are third-party certified by Green-e Energy. More at


Renewable Choice Energy
Renewable Choice Energy ( is a leading national provider ofrenewable energy credits (RECs) and verified emission reductions (VERs) (carbon offsets) to hundreds of Fortune 500 Companies and small businesses, thousands of residential customers, and over 1000 LEED green building projects in the U.S. Founded in 2001, Boulder-Colo.-based Renewable Choice and its clients have received prestigious awards from the EPA and DOE for supporting and expanding the renewable energy market and have been featured in hundreds ofmedia outlets including The New York Times, Wall Street Journal, CNN, USA TODAY, and more.

Short’s Brewing Company
In April of 2004, Short’s Brewing Company opened its doors in the quaint village of Bellaire, MI. Beer was the mission, liberation was the movement. The philosophy was (and continues to be) to bring an appreciation of craft beer to Michigan with product education and creativity. Over nine years later, Short’s is the fourth largest craft beer producer in the state of Michigan with bottle and keg distribution throughout the Great Lakes State. Believing in the power of the smallness, Short’s plans to continue focusing its energies close to home and supporting what it calls the “SBC Michigan Stimulus Package”.

Tagged: Short's Brewing Company


New Craft Beer Seasonal From Guinness & Co.: Guinness Red Harvest Stout
Posted Friday, August 30th, 2013 by Tip Top

Guinness Red HarvestLimited Time Offering Provides Craft Beer Consumers a Change of Pace from Traditional Flavored Fall Seasonals

MAGH SLECHT, IrelandAug. 29, 2013 - Celebrating ancient Celtic traditions, Guinness & Co. today announced that GUINNESS® Red Harvest Stout, a new, limited edition seasonal beer, will be available in the United States this fall.  This new craft brew, which captures the spirit of the fall season, provides a change of pace from the array of pumpkin beers often available this time of year while incorporating centuries old Celtic traditions.

With GUINNESS® Red Harvest Stout, the makers of GUINNESS bring to the American beer drinker the ancient Celtic tradition of Samhain.  In centuries past, Samhain (pronounced saw-wen) was the festival held every year on All Hallows' Eve in celebration of the end of the fall harvest and the coming of winter. Legend tells that on this night, restless spirits are beckoned from the darkness with bonfires and sweet offerings from the bountiful fall harvest. GUINNESS® Red Harvest Stout captures the spirit of this ancient Celtic tradition and represents Guinness' brewmasters' own crafting of this special offering to adult consumers for this fall season.

GUINNESS® Red Harvest Stout celebrates the brand's brewing tradition with its mildly sweet, velvety taste and deep red hue. The stout is crafted with a blend of lightly roasted barley which allows for aromas of caramel and toffee and is supported by a sweet malty taste. When poured into a pint glass, the nitrogen widget creates the iconic surge, unleashing the sweet and alluring flavors and delivering a distinctively smooth, flavorful taste experience to be enjoyed responsibly.

"GUINNESS® Red Harvest Stout is perfect for fall and offers a great change of pace from the pumpkin seasonals crowding beer shelves," said Doug Campbell, Brand Director, GUINNESS beer. "GUINNESS® Red Harvest Stout has a unique ancient Celtic connection with Halloween through the story of Samhain, and we encourage adult beer fans to enjoy it in moderation with friends and family." 

Available in four-packs of 14.9oz cans (4.1% ABV) at a price comparable to other Premium Imports, GUINNESS® Red Harvest Stout will be launched at retail and in bars nationwide this September.

When celebrating your own traditions this fall, Celtic or otherwise, Guinness reminds all consumers to enjoy GUINNESS® Red Harvest Stout responsibly. 

The GUINNESS® brand enjoys a global reputation as a uniquely authentic Irish beer and the best-selling stout in the world.  Famous for its dark color, creamy head and unique surge and settle, this distinctive beer has been brewed at the St. James's Gate brewery in Dublin, Ireland since 1759.  Over 10 million glasses of GUINNESS beer are enjoyed every single day around the world, and 1.8 billion pints are sold every year.  GUINNESS beer is available in well over 100 countries worldwide and is brewed in almost 50.  Also from the makers of GUINNESS, SMITHWICK'S, Ireland's oldest and best selling ale and HARP Lager, whose name pays tribute to the GUINNESS logo and the national symbol of Ireland.  Additional information about the GUINNESS brand can be found at

About Diageo 
Diageo is the world's leading premium drinks business with an outstanding collection of beverage alcohol brands across spirits, beer and wine. These brands include Johnnie Walker, Crown Royal, JεB, Windsor, Buchanan's and Bushmills whiskies, Smirnoff, Cîroc and Ketel One vodkas, Baileys, Captain Morgan, Tanqueray and Guinness.

Diageo is a global company, with its products sold in more than 180 countries around the world. The company is listed on both the New York Stock Exchange (DEO) and the London Stock Exchange (DGE). For more information about Diageo, its people, brands, and performance, visit us at For our global resource that promotes responsible drinking through the sharing of best practice tools, information and initiatives, visit

Celebrating life, every day, everywhere.

Tagged: Guinness Ltd.


Drake’s and Beachwood to Release Collaboration IPA
Posted Friday, August 30th, 2013 by Tip Top

DrakesLONG BEACH, Calif. — Drake’s Brewing Company and Beachwood Brewing Brewmasters John Gillooly and Julian Shrago have much in common when it comes to brewing hoppy beers.

They are logical about it. Make it clean. Make it dry. Create a prominent bitterness that’s sharp and calculated. Amplify hop aroma. And always showcase the hops first and foremost. They both see no other rational way to go about it.

So, when they came together on a collaboration IPA, it didn’t take much mental energy to achieve the perfect Mind Melder IPA.

John beamed himself down to Long Beach last night, and as you read this, they are brewing their collaboration at Beachwood BBQ & Brewing. For his part, Julian offered up his thoughts on the most reasonable brewing methods for bringing the beer to their mutual standards on his system, and John brought in sexy hops, El Dorado and Nelson, to intensify the fresh lemon and tropical fruit aromas to their utmost potential.

Beachwood BBQWho’s Spock in this analogy? Who’s Kirk? Who’s Sulu? We couldn’t care less, but you can nerd out about it for a few hours over some Mind Melder IPAs at the beer’s release on Friday, September 20th from 5-10pm at Beachwood BBQ & Brewing. We’ll be kicking off LA Beer Week in the only logical way—with fresh Mind Melder IPA, Beachwood’s always stellar lineup of beers, and a hefty assortment of Drake’s brews including rare specialties and seasonals. Go to warp if you want, but make sure you get there in September for a taste. We’ve set the phasers to stun. Ok… we’re done now.

Drake’s Brewing Company is an urban craft brewery operating in San Leandro, California since 1989. Drake’s brewers have set the standard for West Coast Style ales with their unflinching dedication to brewing clean, high-quality, innovative, and often unapologetically hoppy beers.

About Beachwood BBQ & Brewing

Beachwood BBQ & Brewing, located in the heart of downtown Long Beach, CA serves slow-smoked, dry-rubbed, Southern Style barbeque and fresh, hand-crafted beer. As downtown Long Beach’s only independent craft brewer, Beachwood takes pride in brewing some of the best beers in Southern California. Beachwood also offers 24 rotating guest taps of some of the finest beers in the world, earning it recognition as one of the premiere craft beer bars on the West Coast. The original location in Seal Beach, CA continues to offer the same great menu and guest beer program.

Tagged: Drake's Brewing Co., Beachwood BBQ and Brewery


NOLA Brewing Opens Taproom
Posted Friday, August 30th, 2013 by Tip Top

NOLANew Orleans, LA (August 29, 2013) – NOLA Brewing Co. (New Orleans, LA) will be opening a taproom on September 10, 2013 at 4 p.m. to sell beer directly to consumers.

The taproom will have 16 beers on tap, comprised of eight beers from NOLA’s regular line-up and eight specialty beers on rotation that will only be available at the brewery. It will also have a food truck schedule and music on special occasions. Beer will be available in pints or flights and growlers as well as six or four packs can be purchased to take home too.

Its doors will open at 2 p.m. on Monday, Wednesday, Thursday and Friday and 11 a.m. on Saturday and Sunday. The brewery will still host their $5 brewery tours every Friday where guests can keep their NOLA pint glass and drink beer for free until 3:30 p.m.

Tagged: NOLA Brewing Co.


Brewers, Beer Importers Create Jobs Across Sectors
Posted Friday, August 30th, 2013 by Tip Top

Beer Institute: More than Two Million Americans at Work Because of Beer


WASHINGTON, DC  Through the sheer economic output of brewing and beer importing, more than two million Americans are at work in jobs linked to the beer industry, the Beer Institute announced ahead of this year’s Labor Day holiday. This workforce generated $246.5 billion in economic activity last year, according to a recent study jointly commissioned by the Beer Institute and the National Beer Wholesalers Association.

“Labor Day is the perfect time to recognize the men and women who work in brewing and beer importing, or any one of the dozens of industries associated with beer,” said Joe McClain, president of the Beer Institute. “Creating jobs on farms and in factories, in breweries of all sizes and in local bars and taverns, the beer industry is a powerhouse in the American economy.”

There are more brewing establishments today than at any other time in U.S. history; these brewers and importers maintain high quality jobs, paying out $3.6 billion in wages and benefits in 2012. Additionally, beer distributors, retailers and other valuable supply chain industries, like barley growers, hops farmers, can makers and bottle manufacturers all depend on the brewers and importers to maintain their businesses and workforce.

“As Americans relax with a beer this holiday weekend, we hope they will toast the two million men and women who played a role in bringing that cold beer to their table,” added McClain.

The American beer industry includes:

·  2,851 brewing establishments

·  3,728 distributors

·  576,353 retailers

The men and women at work in the beer industry are active and responsible members of the communities in which they live and work. In the past three decades, brewers and beer importers have invested hundreds of millions of dollars in alcohol awareness and education programs designed to promote responsibility and help prevent underage drinking and drunk driving. Furthermore, brewers and beer importers share a long commitment of support for education, health initiatives, environmental stewardship and our nation’s armed forces.

For more information about the economic impact of beer in the United States, including state and Congressional district data, please visit



The Beer Institute, established in 1986, is the national trade association for the brewing industry, representing both large and small brewers, as well as importers and industry suppliers. The Institute is committed to the development of sound public policy and to the values of civic duty and personal responsibility: Connect with us @BeerInstitute and on Facebook.