Yuengling

[decoman]

24 oz cans coming

http://yuenglingbrewery.blogspot.com/2010/09/for-immediate-release-yuengling-to.html

[mr. furley]

https://www.cnn.com/2020/09/15/business/yuengling-molson-coors-joint-venture/index.html

[beastiefan2k]

https://www.cnn.com/2020/09/15/business/yuengling-molson-coors-joint-venture/index.html

Yuengling, the storied Philadelphia brewery, is headed west for the first time in its 191-year history.

News to me and everyone in PA. When did Yuengling become a Philly brewery? No wonder people don't trust the news anymore.

Not sure how many people care but Dick Yuengling has often broadcast his strong anti-union and Pro-Trump views.

[emerge]

https://www.cnn.com/2020/09/15/business/yuengling-molson-coors-joint-venture/index.html

Yuengling, the storied Philadelphia brewery, is headed west for the first time in its 191-year history.

News to me and everyone in PA. When did Yuengling become a Philly brewery? No wonder people don't trust new sources anymore.

Not sure how many people care but Dick Yuengling has often broadcast his strong anti-union and Pro-Trump views.

Yeah, I won't be buying any. Wonder if this is related to keg sales being down.

[Murphadam]

Is there really pent up demand for Yuengling in Chicago, California, Denver, Seattle etc?  Maybe ten years ago but now?  I think they're going to have to sell it at PBR prices, not Bud Light prices, to make a dent.  And definitely not "craft" premium prices. 

[beastiefan2k]

Is there really pent up demand for Yuengling in Chicago, California, Denver, Seattle etc?  Maybe ten years ago but now?  I think they're going to have to sell it at PBR prices, not Bud Light prices, to make a dent.  And definitely not "craft" premium prices.

I think there will be a novelty aspect. Plus, Yuengling is trying to compete with the macros rather than micros. Frankly, I don't know what drives that crowd. Yuengling has a much more 'Merican vibe than the competitors nowadays. They aren't playing the low cal/active beer game either. FWIW, when I was in college Yuengling was the mid-tier macro to go for, which doesn't seem like a very competitive space.

[beastiefan2k]

I also bet Molson/Coors has excessive capacity while contract brewing doesn't open Yuengling to a lot of risk.

[Murphadam]

Is there really pent up demand for Yuengling in Chicago, California, Denver, Seattle etc?  Maybe ten years ago but now?  I think they're going to have to sell it at PBR prices, not Bud Light prices, to make a dent.  And definitely not "craft" premium prices.

I think there will be a novelty aspect. Plus, Yuengling is trying to compete with the macros rather than micros. Frankly, I don't know what drives that crowd. Yuengling has a much more 'Merican vibe than the competitors nowadays. They aren't playing the low cal/active beer game either. FWIW, when I was in college Yuengling was the mid-tier macro to go for, which doesn't seem like a very competitive space.

I'd say 95% of the Yuengling I've ever drank was at the dive bars near my inlaws in Florida.  It was everywhere on draft and same price as Bud Light.  I don't think about it any other time but was pleasantly reminded when I could get an OK tasting beer for $3.

[Westside Threat]

Unless someone came from the east coast, nobody on the west coast knows what Yuengling is.  Its not going to get bought, ever if they buy taps at bars