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Author Topic: Leinenkugel's (Leinie's) Brewing Company  (Read 3403 times)

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Offline Surly Duff

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Leinenkugel's (Leinie's) Brewing Company
« on: October 23, 2009, 05:19:52 PM »
Just got a survey from them about their March - July sampler.  It's asking what you'd call Classic Amber, Summer Shandy, Honey Weiss and Sunset Wheat. That's gonna be one horrid sampler.  I guess they could call it the Date Rape Box.

Fall sampler is Classic Amber, Oktoberfest, Honey Weiss and Creamy Dark.

October through November is Classic Amber, Fireside Nut Brown, Creamy Dark and Red Lager.

December through February is Classic Amber, 1888 Bock, Creamy Dark and Red Lager.
« Last Edit: October 23, 2009, 05:23:27 PM by Surly Duff »
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Offline Severstad

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Re: Leinenkugel's (Leinie's) Brewing Company
« Reply #1 on: October 23, 2009, 05:58:17 PM »
Just got a survey from them about their March - July sampler.  It's asking what you'd call Classic Amber, Summer Shandy, Honey Weiss and Sunset Wheat. That's gonna be one horrid sampler.  I guess they could call it the Date Rape Box.

Fall sampler is Classic Amber, Oktoberfest, Honey Weiss and Creamy Dark.

October through November is Classic Amber, Fireside Nut Brown, Creamy Dark and Red Lager.

December through February is Classic Amber, 1888 Bock, Creamy Dark and Red Lager.

Never through never is Big Eddy's IPA, Big Eddy's RIS, Big Butt Dopplebock, and Leinie's Barleywine (made that one up)

Offline Surly Duff

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Re: Leinenkugel's (Leinie's) Brewing Company
« Reply #2 on: October 23, 2009, 05:59:15 PM »
Just got a survey from them about their March - July sampler.  It's asking what you'd call Classic Amber, Summer Shandy, Honey Weiss and Sunset Wheat. That's gonna be one horrid sampler.  I guess they could call it the Date Rape Box.

Fall sampler is Classic Amber, Oktoberfest, Honey Weiss and Creamy Dark.

October through November is Classic Amber, Fireside Nut Brown, Creamy Dark and Red Lager.

December through February is Classic Amber, 1888 Bock, Creamy Dark and Red Lager.

Never through never is Big Eddy's IPA, Big Eddy's RIS, Big Butt Dopplebock, and Leinie's Barleywine (made that one up)

That's depressing.  I'd buy that by the case for sure.
"I would kill everyone in this room for a drop of sweet beer." -Homer Simpson        "What's drinking? A mere pause from thinking." -Lord Byron

"Who cares how time advances?  I'm drinking ale today." -Edgar Allan Poe

Offline Surly Duff

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Re: Leinenkugel's (Leinie's) Brewing Company
« Reply #3 on: November 04, 2009, 04:45:28 PM »
Fireside Nut Brown is out for the November and December holiday season.  I know everyone is so excited.  It sold out much quicker then expected last year forcing them to release 1888 Bock early to fill the seasonal gap.
"I would kill everyone in this room for a drop of sweet beer." -Homer Simpson        "What's drinking? A mere pause from thinking." -Lord Byron

"Who cares how time advances?  I'm drinking ale today." -Edgar Allan Poe

Offline Tip Top

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Re: Leinenkugel's (Leinie's) Brewing Company
« Reply #4 on: March 25, 2010, 01:41:39 PM »
Just couldn't bring myself to put this press release on the news page.  Gator will be happy...

Quote
CHIPPEWA FALLS, Wis. (March 23, 2010) – Summertime adventurers, outdoor enthusiasts and beachgoers rejoice! The Jacob Leinenkugel Brewing Company has announced that popular summer seasonal brew, Leinenkugel’s Summer Shandy, will be introduced nationwide in 12-ounce cans for the first time in 2010, making the brewer the first to offer a canned “shandy” style brew, which as originally developed in Europe as a thirst quencher for parched cyclists, to U.S. drinkers. Available April through August nationwide, Leinenkugel’s Summer Shandy’s new canned offering will provide the ideal warm weather refreshment partner for beer enthusiasts enjoying summertime activities. The brew will also continue to be available in bottles and on draft across the U.S.

Initially introduced in the upper Midwest in 2007, Leinenkugel’s Summer Shandy – an adventurous blend of select malted wheat and barley, lemonade flavor and a hint of Wisconsin honey – has quickly become the 143-year-old brewer’s best selling seasonal of all time. In response to national demand, Summer Shandy was rolled out in bottles nationwide in 2008, followed by the addition of the brew on draft in 2009 and now, after great interest from craft beer adventurers, especially in waterfront areas, Summer Shandy will next take its zest to the can.

“Leinenkugel’s Summer Shandy is a refreshing summer brew that has been embraced by our loyal fans and new beer drinkers alike over the last several years,” says Jake Leinenkugel, fifth generation brewer and president of the Jacob Leinenkugel Brewing Company. “We’re delighted to introduce Summer Shandy in cans nationally in 2010. There are places that bottles simply cannot go and Summer Shandy’s canned offering will provide craft beer fans with an ideal, lightweight way to take Leinenkugel’s summer refresher along with them on all of their outdoor summer adventures.”

The “shandy” (which is short for “shandygaff”) as it’s called in England and Germany, is typically a mixture of beer and soda or lemonade which has been enjoyed across Europe since the 17th century. Another variation of a shandy is the “radler” which is a German term for cyclist. In September 1922, Franz Xaver Kugler developed the radler, when approximately 13,000 cyclists visited his tavern in Munich. His beer supply started to run out, so he cleverly mixed the remaining beer with lemonade and pretended he created the blend especially for the cyclists.

Leinenkugel’s Summer Shandy features a tangy and citrus character. Its tart lemon flavoring complements spicy and robust summertime grilling dishes and brings an unexpected flavor twist to beer mixology recipes. See drink and food recipes below.
Summer Shandy contains 4.2 percent alcohol by volume (ABV). It will be available where Leinenkugel’s is sold in 12-pack 12-oz. cans, 6 and 12-pack bottles and on draft. Summer Shandy retails for approximately $6.99 to $7.99 a 6-pack.

Offline mr. furley

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Re: Leinenkugel's (Leinie's) Brewing Company
« Reply #5 on: March 23, 2016, 11:57:42 AM »
http://webcache.googleusercontent.com/search?q=cache:3hQSgP_F5RMJ:www.chicagotribune.com/business/ct-blue-moon-leinenkugel-craft-beer-0323-biz-20160322-story.html+&cd=1&hl=en&ct=clnk&gl=us

Dick Leinenkugel has logged countless hours in Texas and Southern California lately, spreading the gospel of shandies in locales with abundant sunshine and underdeveloped craft beer markets.

"I think we're poised for a very big year," said Leinenkugel, 58, president of the Jacob Leinenkugel Brewing Company.

As the craft beer industry continues to boom, Chicago-based MillerCoors — purveyor of mainstream beers like Miller Lite and Coors Light — is responding by doubling down on Blue Moon and Leinenkugel, the two top sellers in its Tenth and Blake craft and imports division. Beginning next month, quirky television commercials will attempt to introduce consumers throughout the U.S. to Leinenkugel: "German-style beer crafted with the spirit of Wisconsin."

Meanwhile, Blue Moon Brewing Co., best known for its Belgian White ale, is unleashing its own promotional barrage, including its first new packaging in more than 20 years, an ad campaign, and, this summer, the opening of a brewery in Denver's burgeoning craft beer scene in the River North art district.

It's all about staying relevant in an increasingly competitive craft beer landscape, said Ashley Selman, MillerCoors vice president of marketing. "We just need to keep introducing ourselves and to make ourselves accessible."

Last summer, millennials in consumer focus groups informed MillerCoors that the Blue Moon packaging was "dark, lonely and weirdly mystical," Selman said.

The new look is brighter and cleaner than the old, and intended to better represent the experience of having a Blue Moon Belgian White in a glass at a bar, typically garnished with an orange slice, she said.

With Leinenkugel, the challenge is to grow its following beyond the Great Lakes. One of the new commercials features a multiracial group of 20- and 30-somethings — each with an instrument — camping on the banks of a river and drinking Summer Shandy. A moose swims by as they slowly groove into a shuffling, old-timey rendition of Boston's "More Than a Feeling."

"If you're from Illinois or Wisconsin, you know Leinenkugel," Selman said. "Other parts of the country still don't know us that well."

Whether Blue Moon and Leinenkugel are craft-brewed is a matter of some dispute.

From the MillerCoors perspective, Blue Moon is the top-selling craft beer in the U.S. by volume, citing data from the Chicago-based market research firm IRI, and Leinenkugel is a craft brewery dating back to 1867.

But the Brewers Association, the trade group representing the vast majority of craft brewers in the U.S., defines craft breweries as being small, independent and traditional. Neither Blue Moon nor Leinenkugel fits the criteria to be considered a craft brewer, said Julia Herz, spokeswoman for the association.

Blue Moon Belgian White is seen by many to be a "gateway" beer to craft, but its corporate ownership has long rankled some in the craft beer community. The Miller Brewing Co. acquired Leinenkugel in 1988.

"You've got the big brewers trying to act like the small and it remains to be seen whether the marketplace will support that," Herz said on MillerCoors' recent efforts with Blue Moon and Leinenkugel.

MillerCoors' Selman called the definition of craft "a moving target."

"Does it matter whether some people call (Blue Moon) craft or some people don't?" Selman said. "Not really. Ultimately, consumers decide whether they like our beer or not."

What can't be argued is that the beer landscape has changed dramatically in recent years. In 1995, when Blue Moon was first brewed as the Belly Slide Belgian Wit in the tiny Sandlot brewery at Coors Field, there were 794 craft breweries in the U.S., according to Brewers Association data.

Now, there are more than 4,200.

Last year, the volume of beer produced by craft brewers increased by 13 percent, according to the association.

As craft beer and Mexican imports have cut into market share of domestic mainstream beers, large beer companies have fought back on several fronts, such as acquiring craft breweries, revamping marketing on legacy beers, and creating line extensions or new products.

MillerCoors has done all of the above, including buying the San Diego-based craft brewery Saint Archer Brewing Co. last year. But for now, the focus in the Tenth and Blake division is on growing sales for Blue Moon and Leinenkugel, Selman said.

Last year, the Blue Moon family of beers — which includes a White IPA, Cinnamon Horchata Ale and the Harvest Pumpkin Ale, among other styles — made about $166 million in grocery store sales, an increase of 5.6 percent from the previous year, according to IRI data for the year ended Dec. 27.

The Belgian White still represents the bulk of Blue Moon sales — about $113 million in supermarket sales last year, an increase of 9.6 percent from the previous year, according to the IRI data.

But over the past five years, the IRI data show that the growth of Blue Moon sales has slowed, particularly for seasonal and variety pack beers. The growth of the craft beer industry has "contributed to the challenges that Blue Moon has faced," said Dan Wandel, principal of beverage alcohol client insights at IRI.

Leinenkugel's Summer Shandy is the top selling shandy in the U.S., according to IRI data, despite facing similar competitive challenges. As beer drinkers increasingly open their minds to flavored beers, Wandel said, the Grapefruit Shandy in particular "has been able to capitalize on this trend."

Both Blue Moon and Leinenkugel tend to appeal to more affluent consumers and younger drinkers, particularly millennials, according to Nielsen data.

When Dick Leinenkugel got involved in the family business in 1987, the Chippewa Falls-based brewery only produced four types of beer, he said. Shandies were introduced in 2007 and now represent about 70 percent of Leinenkugel sales, he said.

"There's no question we've grown because of people growing interested in trying new styles of beer," he said.

Still, Leinenkugel said the national push won't mean the local market will be neglected.

"We're not going to forget who brought us to the dance," he said.
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Offline wisconsinbeer1

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Re: Leinenkugel's (Leinie's) Brewing Company
« Reply #6 on: March 23, 2016, 03:25:14 PM »
They really need to take the "summer" off of their summer shandy. It comes out in january. Also our distributor is blowing out their stock of the sampler pack already dated may 9.  Im selling it for 7.99. Might even buy one for myself at that price.  :mellow:
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Offline rhoadsrage

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Re: Leinenkugel's (Leinie's) Brewing Company
« Reply #7 on: March 23, 2016, 05:12:04 PM »
They really need to take the "summer" off of their summer shandy. It comes out in january. Also our distributor is blowing out their stock of the sampler pack already dated may 9.  Im selling it for 7.99. Might even buy one for myself at that price.  :mellow:
So when does pumpkin spice shandy come out, July?
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Offline wisconsinbeer1

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Re: Leinenkugel's (Leinie's) Brewing Company
« Reply #8 on: March 23, 2016, 06:23:38 PM »
They really need to take the "summer" off of their summer shandy. It comes out in january. Also our distributor is blowing out their stock of the sampler pack already dated may 9.  Im selling it for 7.99. Might even buy one for myself at that price.  :mellow:
So when does pumpkin spice shandy come out, July?

Like they always say, its as american as pumpkin pie and the fourth of july.
“Great ballplayers drink Lite beer because it’s less filling. I know. I asked one.” -Bob Uecker