Beer Discussion > Beer News

Sam Adams and DFH Merge

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beastiefan2k:
https://www.brewbound.com/news/boston-beer-company-and-dogfish-head-agree-to-merge-in-300-million-deal

Makes sense to me. Lots of mergers happening nowadays,

BryanC:
Big news here, though I can’t say I’m super surprised.

mr. furley:
to me it seemed almost inevitable in hindsight.

wonder if this means DFH will temper some of the wacky shit they make and pump out more of their best sellers? or if Sam Adams just wanted to merge because it makes their bottom line look suddenly better.

emerge:
So will this merger make them the biggest fish in the "craft" segment? Sam was already #2...

BryanC:

--- Quote from: mr. furley on May 10, 2019, 02:51:41 PM ---to me it seemed almost inevitable in hindsight.

wonder if this means DFH will temper some of the wacky shit they make and pump out more of their best sellers? or if Sam Adams just wanted to merge because it makes their bottom line look suddenly better.

--- End quote ---

My wife asked the same question. Seems to me you don’t buy DFH to fuck with the formula. I have to imagine that so long as that wacky stuff doesn’t actually lose them money it’ll keep coming.

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