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Offline wisconsinbeer1

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Black Husky Brewing
« on: March 09, 2014, 05:35:36 PM »
From Facebook-

ALERT - SPROOSE JOOSE DISCONTINUED!

The good people at Joose were kind enough to let us know that the name of our infamous beer Sproose Joose II IPA, was a little too close for comfort to the name of their fine product, Joose. They asked nicely that we please discontinue the use of Joose, and we are happy to oblige. After all, it’s all about the SPROOSE, and we think that name alone says it quite nicely! So when you see SPROOSE on tap or on the shelf – don’t worry! It’s still the original, the iconic, the one and only Black Husky Sproose II IPA. Lothar did take issue with this, but we are doing our best to talk him down, so your help would be appreciated. Please no angry remarks or threats; Lothar has quite enough anger management issues without any encouragement.

 :thumbdown:
“Great ballplayers drink Lite beer because it’s less filling. I know. I asked one.” -Bob Uecker

Offline wisconsinbeer1

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Re: Black Husky Brewing
« Reply #1 on: March 09, 2014, 05:38:46 PM »
Oops. Maybe this should be in beer news
“Great ballplayers drink Lite beer because it’s less filling. I know. I asked one.” -Bob Uecker

Offline mr. furley

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Re: Black Husky Brewing
« Reply #2 on: March 10, 2014, 08:28:51 AM »
wtf is Joose?

pretty bummed that i have to go to Madison to get their beer.  the Pale Ale is outstanding.
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Offline wisconsinbeer1

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Re: Black Husky Brewing
« Reply #3 on: March 10, 2014, 10:50:13 AM »
Joose is pretty much an energy drink with alcohol.

Ive had a couple black husky beers including sproose joose and i really liked them. Wish they were easier to get also
“Great ballplayers drink Lite beer because it’s less filling. I know. I asked one.” -Bob Uecker

Offline mr. furley

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Re: Black Husky Brewing
« Reply #4 on: March 10, 2014, 11:00:10 AM »
Joose is pretty much an energy drink with alcohol.

Ive had a couple black husky beers including sproose joose and i really liked them. Wish they were easier to get also

really like their Pale Ale, too. apparently McKnight & Carlson in Oshkosh carries a few of their beers.
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TITS help you hit home runs.

Offline emerge

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Re: Black Husky Brewing
« Reply #5 on: March 10, 2014, 11:13:28 AM »

Offline thickfreakness

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Re: Black Husky Brewing
« Reply #6 on: March 10, 2014, 11:32:16 AM »
wtf is Joose?

pretty bummed that i have to go to Madison to get their beer.  the Pale Ale is outstanding.

Used to drink lots of Joose and Four Loko in college, back when they had actual caffeine in them. :blackout:

Offline mr. furley

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Re: Black Husky Brewing
« Reply #7 on: July 12, 2014, 02:37:45 PM »
http://www.jsonline.com/news/wisconsin/milwaukee-couples-plan-b-keeping-craft-beer-spirit-alive-b99306900z1-266842271.html

Milwaukee couple's Plan B: Keeping craft beer spirit alive




Tim Eichinger carries a keg outside as he works at his nano-brewery in the Northwoods town of Pembine, in Marinette County, on Wednesday. Eichinger owns the brewery, named for his retired sled dog, a Husky named Howler, with his wife, Toni.

By Kathy Flanigan of the Journal Sentinel July 12, 2014 4:00 a.m.
EMAIL PRINT (0) COMMENTS
Photo Gallery

Black Husky owners bring craft beer to Pembine
Pembine — The entrance would be easy to miss if it weren't for the loud hum from the air conditioner. Or it could be the bug zapper working overtime.

Inside the Lincoln-log brewhaus, hungry yeast bubble in one of three small plastic fermenters. On the other side of the wall, a laconic Husky named Howler lays claim to the dog bed.

Howler is one of the faces of Black Husky Brewing Co., which makes popular ales such as Sproose II (an India pale ale) and Black Husky Pale Ale. Former Milwaukee residents Tim and Toni Eichinger own the brewery that is anchored in heavy woods an hour north of Green Bay. The company theme is "rarely balanced, never boring."

In the realm of post-career, because-you-love-it jobs, running a brewery up north might be at the top of a Wisconsinite's list. Go ahead, if you've got the stamina for it. This Plan B requires 12-hour days, the occasional snake sighting in the kitchen and hundreds of miles of travel each week.

"Running a brewery is not a glamorous job," Tim says on the website. "Your groupies aren't girls in bikinis. They are fat, short, bald guys like me."

Black Husky started as many craft breweries do. "I was home brewing. I had seven beers going at a time. People would come over," said Tim, who is Black Husky's chief cook, bottle sanitizer and deliveryman.

Four years ago, Black Husky became official and now produces 240 barrels of beer annually. Tim and Toni, who live in the house just past the brewhaus, are the only employees.

For comparison's sake, MillerCoors in Milwaukee produces 10 million barrels of beer each year and employs 720 people.

But don't expect to see the inner workings of Black Husky. The Eichingers held tours for a while, but "there was always some guy spitting out his beer," Tim said. "It was like someone slapping your baby."

Toni telecommutes as a human resources consultant for a Milwaukee company 30 hours a week "to keep them insured," she said. She scaled back her hours in May. Tim, who spent much of his career as building and grounds supervisor for the School Sisters of Notre Dame, quit his full-time job in 2012.

'The last bastion'

In the beer world, Tim has a cult following worthy of a rock star.

His sometimes profane, sometimes cranky straight talk and swagger add to the Black Husky mythology — which includes the true and oft-told story of going out to the Pembine woods to get tips off the spruce trees for the flagship Sproose II brew, which smells and tastes of the tree's needles.

Tim is "the last bastion of the original craft beer spirit," said Rob Zellermayer, a bartender at Sugar Maple, 441 E. Lincoln Ave. The Eichingers have a story — from the dozens of sled dogs they've rescued to Tim's aggressive use of hops — and it's "manifested in the beer," Zellermayer said.

The beer is popular enough that although Sugar Maple boasts 62 rotating taps for craft beer, one tap is always dedicated to Sproose.

"They do it exactly their way and make no compromises," Zellermayer said.

Working-class roots

The Eichingers met at Greendale Baptist Church School and married a month after graduating in 1980. Tim said he and Toni had much in common. Both had fathers who served in World War II. Both were from large working-class families. Tim's dad was a welder; Toni's dad was a security guard.

And they both came from "extremely religious families" where alcohol was prohibited.

Setting the brewhaus table with bread, vegetables, cheese, fruits and Glorioso's sausage for lunch, Toni remembers that they bought their first bottle of wine on their honeymoon and had to sneak it into the house they shared with Tim's parents.

At the table, Toni, a vegetarian with long curly hair, slides chunks of cantaloupe to Howler. He's one of eight Huskies the Eichingers care for on the property, many of them rescue dogs.

Tim recently lost 60 pounds and is training for a half-marathon. He grabs a pitcher of fresh Sproose II from a keg and switches the music from opera to Irish rebel band the Wolfe Tones, the kind of music he claims will get you on the no-fly list.

He follows that by pouring glasses of an unnamed Imperial stout, a beer that has been barrel-aging since March 2013 and hasn't yet been released. It smells of bourbon but tastes smooth with a hint of caramel and maybe chocolate.

"I'm not really a beer snob," Tim said, admitting to downing an Old Milwaukee at the Roman Coin when he's delivering his product in Milwaukee.

Keeping things in control

The brewhaus was intended to be a home for their son, Jake, a musher who needed to live with his dogs, when he was a student at the University of Minnesota in Duluth. When that didn't work out, Tim tried to sell the building. And when that didn't work out, Tim blurted an expletive and moved it closer on the property.

It's also a testament to the couple's working-class roots.

While some breweries have separate rooms for the different stages of brewing, Tim made dollies for the fermenters so that during the heated-mash-tun stage he can slide them into the adjoining room with a cooler temperature. He shows off the storage room he built and where he crushes malts using a home brewer's mill jury-rigged to an electric drill. He and Toni fill bottles with tubing that cost $70. They label the beers themselves.

The Eichingers don't answer to a board of directors or shareholders and don't buy more equipment than they can afford.

"Things impact your decision when you've got a debt," Tim said.

They keep things in their control from batch size to inventory. Kegs are marked so that if they're out too long, Toni can get them back before they lose taste and freshness.

Toni says they typically bottle a day or two before Tim heads out for deliveries. "We don't keep any bottle inventory," she said.

Labels, all featuring Huskies, are designed not to draw attention to the bottle but "for us," Toni said.

Everything on a personal level

Quality control is also personal. Tim recalled the time he sold a keg of beer, then tasted it to find it too bitter. He quickly replaced the bad keg but kept it at the brewhaus and drank from it "every night as a reminder."

"When it comes down to it, it's great beer," said Erich Wilz, beverage manager for Wolf Peach, 1818 N. Hubbard St., where Black Husky has been on the menu for more than a year.

It was not an easy sale, but not for the reasons you might think.

"I felt like I was applying," Wilz said. "He doesn't want his beer places where it doesn't fit."

Zellermayer says Tim knows every bartender at Sugar Maple by name, a rarity among distributors. For Tim, delivery is a marketing strategy.

"Self-distribution is a pain in the ass, but you get to know the right people," said Tim, who delivers to places in Madison, Milwaukee, Racine, Oshkosh and Sheboygan.

Tim or Toni represents Black Husky at beer festivals, such as the recent Wisconsin Beer Lovers Festival in Glendale. One of them has to stay home to give medication to the dogs — they've had up to 23, three more dogs than styles of beer in the repertoire.

What each style has in common is a bold ABV (alcohol by volume) content. Tim swears he will never produce a lager or a low-ABV session beer from the brand. Ever.

"Know who you are and do what you do best," Tim said. "For us, part of it is about economics. We can only make so much beer here."
Quote from: urbanhack
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Offline wisconsinbeer1

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Re: Black Husky Brewing
« Reply #8 on: July 12, 2014, 04:42:32 PM »
 :thumbup:

"Running a brewery is not a glamorous job," Tim says on the website. "Your groupies aren't girls in bikinis. They are fat, short, bald guys like me."  :lol:
“Great ballplayers drink Lite beer because it’s less filling. I know. I asked one.” -Bob Uecker

Offline mr. furley

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Re: Black Husky Brewing
« Reply #9 on: July 12, 2014, 06:26:44 PM »
:thumbup:

"Running a brewery is not a glamorous job," Tim says on the website. "Your groupies aren't girls in bikinis. They are fat, short, bald guys like me."  :lol:

:lol: seems like a fun guy
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my head was buried in shuke's tits.
TITS help you hit home runs.

Offline wisconsinbeer1

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Re: Black Husky Brewing
« Reply #10 on: July 13, 2014, 08:50:04 AM »
Posted by tim on that sucky beer site-

In my former life I did quite a bit of professional writing - analysis and executive summaries. One of the keys to effective written communication is brevity. I will elaborate more.

The beer last I checked was very good. Not as sweet as most barrel aged stouts nor as boozy. That is what we were going for: something that did NOT taste like pancake syrup aged in a barrel with a few quarts of bourbon poured in but rather a more classic version of the imperial stout with some bourbon but probably more barrel flavor extraction - wood, oak, vanilla.

We are in label development now and plan on releasing it after it has been in the cask for 18 months so I would think sometime in early November. We only have the one barrel so it will be released in single sale 12 ounce bottles so we can spread it around.

Not to hype it up more but we don't have plans to do anymore barrel aging. We don't have the floor space and its not easy to move around a 500 pound cask.
“Great ballplayers drink Lite beer because it’s less filling. I know. I asked one.” -Bob Uecker

Offline mr. furley

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Re: Black Husky Brewing
« Reply #11 on: September 11, 2015, 06:45:52 PM »
Quote from: urbanhack
my head was buried in shuke's tits.
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Offline wisconsinbeer1

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Re: Black Husky Brewing
« Reply #12 on: September 11, 2015, 10:28:09 PM »
“Great ballplayers drink Lite beer because it’s less filling. I know. I asked one.” -Bob Uecker

Offline mr. furley

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Re: Black Husky Brewing
« Reply #13 on: September 11, 2015, 11:06:26 PM »
he got sick of driving down there constantly to distribute his beer??
Quote from: urbanhack
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TITS help you hit home runs.

Offline wisconsinbeer1

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Re: Black Husky Brewing
« Reply #14 on: September 11, 2015, 11:20:35 PM »
he got sick of driving down there constantly to distribute his beer??

From facebook-

Quote
More details to follow in the article on Sunday. I'll post it as soon as it's available.

Interested to see what he says.
“Great ballplayers drink Lite beer because it’s less filling. I know. I asked one.” -Bob Uecker

Offline mr. furley

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Re: Black Husky Brewing
« Reply #15 on: September 11, 2015, 11:27:46 PM »
:thumbup:
Quote from: urbanhack
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TITS help you hit home runs.

Offline mr. furley

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Re: Black Husky Brewing
« Reply #16 on: September 12, 2015, 05:21:08 PM »
http://www.jsonline.com/business/black-husky-brewing-finding-its-way-to-riverwest-b99570753z1-327069721.html


As a tiny craft brewery that features photos of sled dogs on its bottle labels, Tim and Toni Eichinger's company seems well-suited for a rural location in northern Wisconsin.

But most of the taverns and liquor stores that buy Black Husky Brewing LLC's beers are in the Milwaukee area, around 200 miles away.

So, by next spring, Black Husky Brewing plans to move from the Eichingers' homestead in Marinette County to Milwaukee's urban Riverwest neighborhood.

The couple are buying a building that will provide more space for Black Husky, including a tap room to sell beer directly to consumers. And while they want their company to remain small, the Eichingers hope to grow enough to eventually hire a few workers.

"We would rather be able to supply full-time jobs, with living wages," Toni Eichinger said.

Black Husky, located near Pembine, about 20 miles southeast of Iron Mountain, Mich., is small, even in the world of craft brewers. It produces around 300 barrels of beer annually.

The Brewers Association, a trade group for craft brewers, classifies "regional" brewers as those that produce at least 15,000 barrels annually. That regional class includes Milwaukee-based Lakefront Brewery Inc. and Glendale-based Sprecher Brewing Co.

But Black Husky, which counts the Eichingers as its only employees, is well-known among craft beer fans.

BeerAdvocate.com gives Black Husky's 20 beers an average rating of 3.91 on a scale from 1 to 5, based on 741 reader responses, as of Sept. 10.

The brewery's beer with the most reviews, Sproose Double IPA, has an overall score of 91 on a scale that goes up to 100. That score gives it BeerAdvocate.com's second-highest rating, "outstanding." A score of 95 to 100 is the highest rating, "world class."

"It seems rare that I run across a flavor profile in a beer that feels truly unique. This is one such experience," reads one BeerAdvocate.com review. It notes the brew's spruce flavor, created with tips from spruce trees gathered in the woods by the Eichingers' place.

Roots in Milwaukee

The Eichingers, who grew up in Milwaukee, moved to the North Woods in 1999, building a log house and later adding a building that became their brewery. Toni worked for a human resources consulting firm, and Tim spent much of his career as building and grounds supervisor for the School Sisters of Notre Dame.

Tim began home brewing, and in 2010 began selling Black Husky's various beers. Each beer's label features a photo of one of the family's Huskies. Their son, Jake, is a sled dog enthusiast.

Since 2011, when Black Husky entered the Milwaukee area, the company has seen continuing growth — generated by word-of-mouth.

"It just kind of went crazy," Tim Eichinger said. "We've kind of gone where the business has taken us."

Around 80% of Black Husky's beer is sold in the Milwaukee area.

Those retail outlets include Thief Wine Shop and Bar's two locations, at the Milwaukee Public Market in the Historic Third Ward and at 4512 N. Oakland Ave., Shorewood.

Thief manager Chris Siudzinski tried the Sparkly Eyes brand at Sugar Maple, a Bay View tavern, "loved it, and reached out to Toni" Eichinger, Thief owner Phil Bilodeau said.

"Sales have been extremely strong from the beginning," Bilodeau wrote in an email. "We hand-sell a lot of our products in general, and once people try any of the Black Husky line (we usually carry about four different types at a time) they're usually repeat customers.

"The word-of-mouth has also built," he wrote. "We get fairly frequent requests asking if we carry the beer, or people who come in specifically because they heard we do."

Teri Regano learned about Black Husky from a July 2014 Milwaukee Journal Sentinel feature article about the Eichingers. It included Tim Eichinger's comment that he sometimes visited Regano's Roman Coin tavern, 1004 E. Brady St., for an Old Milwaukee.

Regano later recognized Eichinger from the article and asked him to bring some samples on his next visit. She's since added Black Husky beers to her tavern's tap lines.

The Eichingers, along with doing all the production and packaging in both kegs and 22-ounce bottles, self-distribute the beer by selling directly to taverns and liquor stores — bypassing wholesale distributors. That means Tim Eichinger makes weekly deliveries to the Milwaukee area.

The impending move to Milwaukee would make those deliveries a lot easier.

Also, the Eichingers could spend more time with their 2-year-old grandson and his parents, who live in Milwaukee.

Black Husky has agreed to buy a building with around 7,000 square feet at 909 E. Locust St. Most of that space is now used by an auto repair business.

The couple plan to pay for their purchase and conversion of the building with a bank loan and other financing sources. Milwaukee 7, the regional economic development group for southeastern Wisconsin, has helped the Eichingers with their planned relocation.

The new Milwaukee brewery would allow Black Husky to expand to around 2,000 barrels annually.

While that's a big leap from 300 barrels, it's still small enough to keep Black Husky around what some would consider the nanobrewery level. And that's fine with the Eichingers.

"We're comfortable where we're at," Tim Eichinger said.

The new building would allow Black Husky to have a tap room. They couple also plan to convert a small parking lot into a beer garden.

The Eichingers chose the site in part because they like the Riverwest neighborhood for its racial diversity and its activist vibe. Black Husky would be just across N. Bremen St. from Garden Park, known for its community gardens and summer produce market.

"The people are just so interested in their neighborhood," Tim Eichinger said, "and are working hard to make sure good things are happening."
Quote from: urbanhack
my head was buried in shuke's tits.
TITS help you hit home runs.

Offline wisconsinbeer1

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Re: Black Husky Brewing
« Reply #17 on: September 12, 2015, 06:53:07 PM »
Im sure they will do very well in mke but i think they will lose some of that black husky mystique when their beer is no longer brewed in a small shack up north in the woods, but in the big city.
“Great ballplayers drink Lite beer because it’s less filling. I know. I asked one.” -Bob Uecker

Offline mr. furley

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Re: Black Husky Brewing
« Reply #18 on: September 12, 2015, 08:58:19 PM »
yeah

lure of home + kid + grandkid = too much
Quote from: urbanhack
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TITS help you hit home runs.

Offline wisconsinbeer1

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Re: Black Husky Brewing
« Reply #19 on: September 14, 2015, 05:28:16 PM »
New place is going to look pretty damn cool

http://www.milwaukeemag.com/2015/09/14/the-big-black-husky-news/
“Great ballplayers drink Lite beer because it’s less filling. I know. I asked one.” -Bob Uecker

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Re: Black Husky Brewing
« Reply #20 on: September 14, 2015, 05:54:09 PM »
very cool. that building will fit in really nicely in that neighborhood.
Quote from: urbanhack
my head was buried in shuke's tits.
TITS help you hit home runs.

Offline stoney

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Re: Black Husky Brewing
« Reply #21 on: September 18, 2015, 04:38:22 PM »
Major mistake moving FROM Marinette County TO Milwaukee County.

Just in general.

Just as an FYI Black Husky Yodel King blows horse ass.