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Online mr. furley

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Re: Three Floyds
« Reply #200 on: April 20, 2014, 03:47:31 PM »
http://www.dnainfo.com/chicago/20140418/ukrainian-village/three-floyds-expand-production-distill-dark-lord-whiskey

Three Floyds to Expand Production, Distill Dark Lord Whiskey

By Mark Konkol on April 18, 2014 7:09am
  Three Floyds Brewing recently obtained financing to move forward with plans to expand its production capabilities and start distilling spirits, including Dark Lord whiskey.
Three Floyds Brewing recently obtained financing to move forward with plans to expand its production capabilities and start distilling spirits, including Dark Lord whiskey. View Full Caption DNAinfo/ Mark Konkol
UKRAINIAN VILLAGE — It's a Three Floyds spring — and obviously that's got nothing to do with the weather.

Ukrainian Village brewer Nick Floyd recently scored the financing he's been waiting for to expand his namesake craft beer empire and give beer geeks exactly what they want — more Three Floyds tasty brew.

"It's an exciting, but really stressful time," Floyd said.

"It's been a lot of CEO s--- and I hate that. I'm more of a punk-rock, wizard-metal CEO anyway, and the brewery is more of a kingdom than a corporation. But we shopped around and gave local bankers a tour, showed them our new brew lab, how we come up with our art and they said, 'Wait, you're Three Floyds … we'll give you the dough.'"

DNAinfo Managing Editor Shamus Toomey stops by DNAinfo Radio to chat about the Three Floyds Brewery expansion:



The proposed $10 million expansion calls for doubling the size of the heavy metal-inspired microbrewery, which has been rated among the top breweries in the world for seven years in a row by RateBeer.com.

In three years time, Floyd says the expanded brewery in Munster, Ind. — complete with a German-made, robot-run "Porsche of bottling lines" — will nearly triple its production to 100,000 barrels a year and get your favorite beer to your favorite bar in half the time.

For years, die-hard Three Floyds fans in Chicago have complained that they can't get enough of its vast lineup of craft brews, including its Russian Imperial Stout Dark Lord — "the most wanted beer in the world" that's only sold one day a year. (That's Dark Lord Day — and this year it's April 26.)

For Three Floyds fans, the good news gets better — especially for beer drinkers who also like the hard stuff.

The brewery expansion includes a five-story distillery to make craft spirits with room to age whiskey at "Texas temperatures" to age the booze quickly.

  Master brewers Nick Floyd, Chris Boggess and their crew at Three Floyds are ready to pull the trigger on a massive expansion that will nearly triple beer production and include a distillery.
Master brewers Nick Floyd, Chris Boggess and their crew at Three Floyds are ready to pull the trigger on a massive expansion that will nearly triple beer production and include a distillery. View Full Caption DNAinfo/ Mark Konkol
"This is something I've wanted to do for nine years. Distilling has always been the next step, and as brewers we know we can still do it. We know half the process already," Floyd said. "I know we can make it with the same quality."

Floyd said he's banking on the idea that the mashes they use to brew their signature beers will be just the stuff to make a viable style of "Indiana whiskey, as sought after as our beers."

Three Floyds master brewer Chris Boggess and his crew already plan to — get this — distil Dark Lord into a unique high-quality spirit that appeals to both beer and whiskey drinkers.

"Beer always will be my thing, and I can always grow in the brewery creatively," Boggess said. "But distilling is just different. It's the alchemy, the science of it. It's just cool."

And, following Three Floyds' motto, "It's not normal," the brewery's "wizard CEO" plans on making a version of Maotai — a rare Chinese spirit that sells for more than $300 a bottle.

"It's basically a Chinese moonshine," Floyd said. "You go to Chinatown and they'll tell you it's 50 to 200 bucks. It tastes like model glue. Maybe there's something wrong with me, but I like it. And when we make ours it's going to be f------ good."

It'll take a couple years before the additional beer and the new spirit line make it to a Chicago tap near you.

While making more beer will certainly help make more drinkers happy, Three Floyds still probably won't be able to meet the current demand for its beers at Chicago bars and liquor stores.

"We're still making the same beer the same way. That's important. We're just getting a little bigger. We're still minuscule compared to places like Bell's, which is at 300,000 barrels," Floyd said. "Someone will probably complain that it's not enough, but it's what we can do."
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Offline Severstad

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Re: Three Floyds
« Reply #201 on: November 05, 2014, 09:50:14 AM »
Bought this beer from a tiny shop in Appleton last night.

http://www.3floyds.com/beer/cimmerian-sabertooth-berzerker/
http://www.ratebeer.com/beer/three-floyds-cimmerian-sabertooth-berzerker/163549/

It's "pub only" according to the FFF's website. I asked the shop co-owner how they could get it while no one else can. The reply: "We picked up a couple cases while visiting family down there."

I thought it was illegal to by-pass the three-tier system (retailers need to get stuff from distributors).

Any insight from those who may know more than me?     :shrug:

Offline howardf

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Re: Three Floyds
« Reply #202 on: November 05, 2014, 10:02:58 AM »
I could have sworn I saw that on the shelf at my local recently.  But yes, bypassing distributors is a good way to get themselves in trouble.

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Re: Three Floyds
« Reply #203 on: November 05, 2014, 10:36:08 AM »
ah, the Discount model  :thumbup:
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Re: Three Floyds
« Reply #204 on: November 05, 2014, 12:12:40 PM »
That's a beer in distribution now.  It was pub only like a year ago, but it's been distributed a couple of times over the last few months.  Doesn't mean these guys didn't guy it to go from the brewery and are now selling it though. 
Dan

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Re: Three Floyds
« Reply #205 on: November 05, 2014, 01:09:34 PM »
That's a beer in distribution now.  It was pub only like a year ago, but it's been distributed a couple of times over the last few months.  Doesn't mean these guys didn't guy it to go from the brewery and are now selling it though.

Yeah, she came right out and told me that's what they did. When I asked, "Is that allowed?" she gave me a quick stink-eye.

They also have a case of Middle Finger.

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Re: Three Floyds
« Reply #206 on: November 05, 2014, 01:15:08 PM »
That's a beer in distribution now.  It was pub only like a year ago, but it's been distributed a couple of times over the last few months.  Doesn't mean these guys didn't guy it to go from the brewery and are now selling it though.

Yeah, she came right out and told me that's what they did. When I asked, "Is that allowed?" she gave me a quick stink-eye.

They also have a case of Middle Finger.
Appleton to Munster is a long way to go to bootleg beer. There were a few places in Chicago that did this, and tried to charge $18 a bottle for stuff like Deesko and Drunk Monk. :facepalm:

Offline howardf

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Re: Three Floyds
« Reply #207 on: November 05, 2014, 01:17:58 PM »
The dumb part about doing this is that the distributor who you've cut out of the transaction is in your store all the time, and has every interest in reporting you.

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Re: Three Floyds
« Reply #208 on: November 05, 2014, 06:31:51 PM »
The dumb part about doing this is that the distributor who you've cut out of the transaction is in your store all the time, and has every interest in reporting you.

That's what I thought. She even commented something cryptic about having the beer dropped off in the cooler so they (the owners) could arrange the craft beer area the way they like.

Whatever, lady.    :blink:

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Re: Three Floyds
« Reply #209 on: November 10, 2014, 03:43:28 PM »
I thought it was illegal to by-pass the three-tier system (retailers need to get stuff from distributors).

Perfectly legal to do this in DC as long as you can show that taxes were paid in the state that it was obtained.  GB bootlegger laws.
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Re: Three Floyds
« Reply #213 on: October 31, 2016, 10:38:31 AM »
Great, can he get to work on the Dark Lord Recipe revamp.  TIA. 
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Re: Three Floyds
« Reply #214 on: October 31, 2016, 11:00:26 AM »
"But I was more shocked to learn that Todd had no ownership stake, employee-stock, or any other financial incentive to remain at Surly, a brewery that ballooned from a tiny startup to a $35 million dollar destination brewery in the decade that Todd was inventing, brewing, naming, branding, and marketing beers for them. "I'm just a lowly brewmaster," noted Todd. "They marketed the shit out of me. When I saw what they did to Linda, after she never had a bad performance review or one word of warning, I had to ask, could they do the same thing to me?"

wow....just wow.
i'm not good at putting this stuff in words but i can't see myself with anyone else except maybe urbanhack.

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Re: Three Floyds
« Reply #215 on: October 31, 2016, 11:52:39 AM »
"But I was more shocked to learn that Todd had no ownership stake, employee-stock, or any other financial incentive to remain at Surly, a brewery that ballooned from a tiny startup to a $35 million dollar destination brewery in the decade that Todd was inventing, brewing, naming, branding, and marketing beers for them. "I'm just a lowly brewmaster," noted Todd. "They marketed the shit out of me. When I saw what they did to Linda, after she never had a bad performance review or one word of warning, I had to ask, could they do the same thing to me?"

wow....just wow.

It's so weird that he wouldn't own anything when he was the centerpiece of the whole operation.

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Re: Three Floyds
« Reply #217 on: October 31, 2016, 12:11:53 PM »
very cool  :thumbup: congratulations @masterchief
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Offline rhoadsrage

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Re: Three Floyds
« Reply #218 on: October 31, 2016, 02:24:59 PM »
Check on BA just for fodder.  And if they are right,  Surly is definitely going to be sold to AB-Inbev or bankrupt in 6 months, definitely...maybe....well possible.   
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Offline BryanC

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Re: Three Floyds
« Reply #219 on: October 31, 2016, 02:41:49 PM »
:popcorn:

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Re: Three Floyds
« Reply #220 on: October 31, 2016, 03:46:52 PM »
Selling to Inbev or Constellation makes perfect sense. 
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Re: Three Floyds
« Reply #221 on: October 31, 2016, 04:01:54 PM »
Selling to Inbev or Constellation makes perfect sense. 

:goodposting:
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Re: Three Floyds
« Reply #222 on: October 31, 2016, 04:02:45 PM »
Selling to Inbev or Constellation makes perfect sense. 

If Ballast Point got $1 Billion, Surly has to be in that ballpark.
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Re: Three Floyds
« Reply #223 on: October 31, 2016, 04:51:33 PM »
Selling to Inbev or Constellation makes perfect sense. 

If Ballast Point got $1 Billion, Surly has to be in that ballpark.

Omar is about to get rich

and Todd is... no better off

:(
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Re: Three Floyds
« Reply #224 on: October 31, 2016, 11:12:58 PM »
Selling to Inbev or Constellation makes perfect sense. 

If Ballast Point got $1 Billion, Surly has to be in that ballpark.

Omar is about to get rich

and Todd is... no better off

:(

Disagree about the Todd part.

He's in a much better spiritual place.

Ya know .. for him.   :shrug:

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Re: Three Floyds
« Reply #225 on: November 01, 2016, 09:18:50 AM »
Selling to Inbev or Constellation makes perfect sense. 

If Ballast Point got $1 Billion, Surly has to be in that ballpark.

Omar is about to get rich

and Todd is... no better off

:(

Disagree about the Todd part.

He's in a much better spiritual place.

Ya know .. for him.   :shrug:

:goodposting: here's to hoping
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Re: Three Floyds
« Reply #226 on: November 01, 2016, 09:53:30 AM »
Ah,  he is a damn talented brewer (and rocker) that is going to be the engine that gets 3F's needs to move forward again, with the option to go brew in Europe kicking some more ass when he has lit Chicago on fire.  I would much rather be in his shoes now that having lots more 000's in his bank account.   I don't want to see him turn into a billionaire that shaves his beard/eyebrows and starts donating to trump. 

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Re: Three Floyds
« Reply #227 on: November 01, 2016, 12:20:35 PM »
:lol:
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Re: Three Floyds
« Reply #228 on: November 02, 2016, 06:23:35 PM »
For the record, I will shave my eyebrows and vote for Trump for one billion dollars 
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Re: Three Floyds
« Reply #229 on: November 02, 2016, 06:39:48 PM »
For the record, I will shave my eyebrows and vote for Trump for one billion dollars

I got a $1B IOU for you, and that is as good as money. 
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Re: Three Floyds
« Reply #230 on: November 02, 2016, 08:37:38 PM »
For the record, I will shave my eyebrows and vote for Trump for one billion dollars

I'd do it for $50

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Re: Three Floyds
« Reply #231 on: February 20, 2017, 10:29:41 PM »
http://goodbeerhunting.com/sightlines/2017/2/20/three-floyds-vice-president-steps-down

Three Floyds Vice President Barnaby Struve Steps Down

February 20, 2017

THE GIST
Three Floyds Brewing Vice President, Barnaby Struve, has left his post at the company. Although the move was never formally announced, Struve transitioned out of his VP role to attend to a personal issue more than 20 months ago. Since his departure, he has remained employed by FFF as a consultant, though he is no longer involved in any day-to-day activities.
WHY IT MATTERS
Although the moves are not directly connected, Struve's absence was certainly mitigated last October when FFF hired Todd Haug, former head of brewing operations at Surly Brewing Co. While it was stated at the time that Haug would not be replacing Chris Boggess as brewmaster, Struve and his responsibilities as VP were not mentioned. In fact, FFF made no mention of hiring Haug at all. Instead, it was reported by Mpls.St.Paul Magazine without comment from the brewery.

"I couldn't commit fully to [Three] Floyds anymore,” Struve tells GBH. “Everything's copacetic, there was just some things I needed to deal with."

As for the quiet departure? "Floyds doesn't do that," he says of formal announcements. "We'll give interviews, but we don't advertise and we don't have press releases. That's just how we are. We're private people."

Struve did open up about what he's been doing, however. Since leaving FFF, he has contributed financial backing to Wayfinder Beer, a new brewery project started by a group of his friends in Portland, Ore. Struve stressed, however, that his involvement was strictly monetary, and he is not an active participant in the brewery despite relocating to the area.

His time in the Pacific Northwest will be coming to a close in March, though, as he departs for Sweden and Gothenburg's Stigbergets Brewery. There, he will assume responsibilities as head brewer on a trial basis.

"Moving to Sweden, it's a big move." Struve says. "So I want to be sure before I commit to anything that I'm happy with them, they're happy with me. There are only eight employees in the brewery, so it's small."

Similarly, Struve joined Three Floyds when its total employee count was in the single digits, helping to grow the brewery into a powerhouse in the Midwest, one that is consistently ranked among the top ten breweries worldwide.

"Building the pub and coming up with all these creative concepts and recipes and just seeing the business flourish, I'm really proud of that,” he says.

His long-term plans at Stigbergets—and any subsequent effects on the Swedish beer culture—are yet to be determined.

—Kyle Kastranec
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Re: Three Floyds
« Reply #232 on: February 21, 2017, 10:27:31 AM »

Sweden FTW :thumbup:

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Re: Three Floyds
« Reply #233 on: February 21, 2017, 12:35:52 PM »

Sweden FTW :thumbup:


given the recent tragedy there, i'm not so sure this is his best move


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Re: Three Floyds
« Reply #234 on: February 22, 2017, 10:22:35 AM »
Swedes are pasty, he'll fit right in.