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Offline Tip Top

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MobCraft Beer Launches World’s First Crowdsourced Brewery
« on: December 13, 2013, 11:42:22 AM »

Mobcraft Chocolate Banana StoutDecember 12, 2013 (Madison, WI) - Unleash your inner brewmaster with MobCraft’s crowdsourced beer platform, the first in the world. Submit ideas for beers you want brewed, then vote on a monthly batch. The beers are brewed, packaged in a 4-pack of 22-oz bottles, and are then available at the Madison, WI brewhouse or shipped to you through online retailers.

MobCraft brews batches of crowdsourced beer based off the votes of craft beer aficionados from across the United States. Starting with this month’s batch, the fifth overall, users from outside the city of Madison can cast a vote and make the final purchase through an online liquor store and have the beer shipped to them. Votes are being accepted through December 14th via MobCraft’s website: http://www.mobcraftbeer.com/december-vote

“MobCraft is all about giving the people what they want. We want home brewers, beer nuts, or anyone who wants to try something new, to have a say in the beer we make,” says Henry Schwartz, owner and founder of MobCraft Beer, LLC.  “Our new website is up and running where users can submit (http://www.mobcraftbeer.com/submit-your-recipe.php) ideas,vote (http://www.mobcraftbeer.com/december-vote), and learn about the beers we are making each month. It helps people get even closer to the beer they drink.”

MobCraft Beer founders, Henry Schwartz, Andrew Gierczak, and Giotto Troia, come from long lines of entrepreneurs and fermentation adventurers including craft beer and wine making. They push the traditional flavors of beer with gourmet spins from their passion of international travel and exotic ingredients. Thus far batches have included Arabian Date Night, a spiced barley wine, brewed with dates, vanilla beans, and aged in a brandy oak barrel,Praerie Fyre Amber Ale with ghost chilies, Most Mobbed 2XIPA, and many more.

To explore their portfolio of brews, events and media inquiries, visitwww.mobcraftbeer.com andfacebook.com/MobCraftBeer or follow on twitter@MobCraftBeer (http://www.twitter.com/mobcraftbeer) for all the latest news.


Offline mr. furley

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Re: MobCraft Beer Launches World’s First Crowdsourced Brewery
« Reply #1 on: February 06, 2014, 11:27:03 AM »
http://www.jsonline.com/business/mobcraft-beer-lets-fans-dream-up-vote-on-brews-flavors-b99194660z1-243836451.html

Ever dream of owning a brewery and concocting every imaginable recipe — a beer with chile pepper spices, or perhaps flavors reminiscent of chocolate and banana?

Madison's MobCraft Beer LLC brings those dreams to life.

MobCraft bills itself as the world's first completely "crowdsourced" brewery. It brews small batches of craft beer based on recipes or ideas submitted by beer drinkers.

Those ideas are posted at MobCraft's website. Based on their total number of website page views, Facebook likes and Twitter mentions, MobCraft each month submits the four most popular beers for an Internet vote.

The beer with the most votes is brewed as that month's featured batch. MobCraft sells its brands through restaurants, taverns and stores in the Madison and Milwaukee areas, and hopes to expand to the Chicago area in April, said co-owner Henry Schwartz.

The January beer was Mayan Chocolate Chili Ale, which is brewed with maize and cocoa, and fermented with chiles. Past winners include Hazelnut Amber, Blood Orange Green Tea Weizen and Chocolate Banana Stout.

Voting to choose the February batch ends Friday.

The candidates are Pomegrain-it Pils, a pilsner described as mildly sweet with a tart twist of pomegranate; Rabbit's Bounty, a dark ale brewed with walnuts and milk sugar fermented with brown sugar and carrots; Peanut Oatmeal Stout, brewed with oats, dark roasted chocolate malts and roasted peanuts; and Leopold's Legacy Ale, brewed with chestnuts, hazelnuts, blue corn, buckwheat and wild rice.

'Unique way to grow'
Staging monthly votes on which beers to brew helps MobCraft stand out among the increasingly crowded landscape of craft brewers, Schwartz said.

"This is our unique way to grow," said Schwartz, who founded the company with Andrew Gierczak and Giotto Troia.

Other craft brewers, including Boston Beer Co., which makes Samuel Adams Boston Lager, have occasionally used crowdsourcing to select brands, said Julia Herz, craft beer program director for the Boulder, Colo.-based Brewers Association.

But she doesn't know of another brewery that is completely dedicated to crowdsourcing as a means to choose what it brews.

"They may have something there," Herz said.

MobCraft's first beer was launched in June. Most of the company's sales are in the Madison area, where MobCraft makes its beers at House of Brews microbrewery and sells beer at that brewery's tap room.

MobCraft now brews batches totaling seven barrels a month — a tiny amount even by craft brewing standards. The company is working to open its own Madison brewery by May, and begin producing about 50 barrels a month, Schwartz said.

The company hopes to sell 5,000 barrels annually within five years, he said.

Funding inspiration
The three young partners — each graduated from college in 2011 — launched MobCraft with about $30,000 they saved from their other jobs.

Schwartz previously was interactive marketing coordinator for Delafield-based Montage Talent Inc., which provides video job interviewing services. Gierczak was a brewer at the Tenth and Blake Beer Co. in Milwaukee, where Leinenkugel's and other MillersCoors LLC craft brands are made.

Troia continues to work as a sales and marketing analyst at Middleton-based medical device maker Standard Imaging Inc. and as a bartender and tour guide at Middleton's Capital Brewery Co.

Schwartz and Troia became friends while attending the University of Wisconsin-Whitewater. They met Gierczak, then a UW-Madison student, through his twin brother, Tony, also a UW-Whitewater student. All three MobCraft owners are home brewers.

Schwartz, Troia and Gierczak initially considered starting a brewpub, until they were confronted with the need to raise $1.5 million.

"We kind of got scared by that," Schwartz said.

They brainstormed and came up with the crowdsourcing idea. It was inspired in part by other businesses that use that approach, such as T-shirt designer Threadless.

The social aspect of MobCraft carries over to how the beers are packaged. The brands are sold in 22-ounce bottles to encourage craft drinkers to get together and share different brands, Schwartz said.

MobCraft also plans to use crowdsourcing to seek additional financing

This summer, it hopes to take advantage of the new Wisconsin law that allows companies to seek investment capital through the Internet, Schwartz said. MobCraft is working on the funding plan with David Dupee, founder of Milwaukee-based CraftFund LLC.
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Offline Severstad

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Re: MobCraft Beer Launches World’s First Crowdsourced Brewery
« Reply #2 on: February 06, 2014, 12:24:31 PM »
MobCraft Bat-Shit Crazy Coffee Brown    :thumbup:

MobCraft Most Mobbed IPA    :thumbup:

They've been holding my Blood Orange Green Tea Weizen for a couple months.     :bag:

Offline mr. furley

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